Brand design for a start-up business is one of the most important things you’ll ever do for your business. Your brand identifies your product, it classifies and labels your organisation, and is the imprint that you will stamp on the minds of consumers wherever your brand is sold.
A great place to start is by creating a logo. Your logo paints the picture that you want to convey to your customer. Therefore, you must design a logo that is sensible and relevant to your business. Your logo should be clear-cut and express what your company is all about. Your logo will become your business calling card. It will be your “first impression,” you want to make sure you put your best foot forward. After all, it’s true what they say, “You only get one chance to make a first impression.”
Because this is a start up business and funds may be short, you might be tempted to cut corners and skimp a bit when building your brand. That’s a decision you might want to really think about. Spending a little bit more upfront might save you hundreds, even thousands in the long run. Poor branding will give the impression of a sub-par product. Cutting corners may cost your business customers you would have gained by having that eye catching and effective logo.
This doesn’t mean you should break the bank either. If your brand design is well thought out, you will be well on your way to building a business with a reputable brand.